Your business should be thriving from local web traffic. It’s great that you were finally able to get your website created. Wondering why business hasn’t increased since your launch date? Pretty sure you place your website address on your business card and flyers. Did you promote your website online? Search engines have added local search capabilities to cater to the growing demand of local small businesses. For instance, conduct a search in Google and search the word shoes along with your zip code, for example, shoes 33301. Google then searches for the word shoes in webpages that also includes that zip code. Examples of local searches include “Fort Lauderdale hotels”, “Dallas restaurants”, and “San Francisco Hertz”. It would be better to use a keyword phrase along with your zip code instead of just the term – women shoes 33301.
You’ll notice that there are Yellow Pages and various directories that pop in the search engine listings. If you have a storefront or a retail brick-and-mortar business it will be to your advantage to optimize your website geographically so that you can appear in such searches. Just placing your city and zip code isn’t going to magically get your website on the top of Google, however, it is an excellent start! Here are some tips to help you achieve the highest optimal website for local searches:
Step 1. Include your full address in your web pages (street, city, state, and zip code). Most sites place their address in the footer, however it’s better (SEO wise) to place it near the top of the webpage. Keyword Prominence is the name of the game and by having your address closer to the top the search engine bots picks up your location quicker.
Step 2. Use your full address in your Title and Description meta tags. This will help you solidify for geographic location. The rule of thumb is to keep the title tag at 65 characters and 160 characters for the description tag. Once you have changed your titles and descriptions include your website into local directories. For example, Yelp.com, YP.com, Google.com/places, Yahoo.com. This will allow your website to be inducted in the business listings of your local area.
Step 3. Place your city and zip code (some how) in the contents of your webpage. If you really want to make the search engines wag their tails, place the city and codes in the H tags (<H1>, <H2> and <H3>). Understanding what the search engines see are critical aspects of search engine optimization.
Natural Process of the Local Newspapers to Local SEO
Online local search is the evolution of traditional advertising that was mainly done by newspapers, TV and radio broadcasters. In the new millennium the pace of business has increased substantially as well as how people obtain information whether it’s for business or personal reasons, it has become the fuel for local SEO. Now, instead of going to the newsstands for the local newspapers or tuning into the radio for local products or services; thanks to the Internet all the information we need is at our fingertips.
Local search advertising can be highly effective since it allows ads to be targeted for the search terms and location of the user. It’s a good feeling when companies come out of the woodworks to pay you for advertisement space on your website. A company will pay for advertisement when they notice their target audience visiting your website on a ongoing bases.
Now, that you have a clearer understanding of what it takes to get your website found in the local market we expect to see your website on the front page of Google.
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