Link building in the past could be easily done by amassing links from low-quality sources. SEO companies could simply seek out a link network and purchase as many links as necessary for a very low cost. However, Google seeks out and devalues these low quality link networks now more than ever. With Google’s new updates, Panda and Penguin, the days of lazy link building are over.
It is time for companies to stick to white hat SEO practices and build original, quality links from high-authority domains through natural link building. This is not the easiest task but can be very powerful, if done properly. Natural link building is future proof from Google’s updates and will yield quality links back to your site.
The key to natural link building is to develop original, quality content. The goal is to create something new that others will genuinely want to share. This process takes some ingenuity and hard work to get results. The good thing is that this content can come in almost any type of form. Some examples can be:
- Free widgets/tools
- A collection of resources or links<
- Informative guides/how-to’s
- Entertaining media
It can be completely up to you. The first thing you should do is take a step back and examine the industry your site belongs in. The content you create needs to be relevant and useful to the industry. Take some time and do some research. You may discover you already have some valuable resources that you’re just not sharing yet.
Once you have your content, you’re ready to start sharing and promoting. Social media is a powerful tool to help you with this. If you haven’t already done so, you should create accounts with the major social networks to help promote your website or service. Share your new content with all the social networks including:
- Google +
- Q&A Sites
- Any other relevant networks
You should also search for industry related blogs and communities to post in. It is important to become a part of the community before promoting. If the members see you are genuinely interested in their interests, they will be more inclined to take what you share seriously.
If you continue to find new places to share your content, promotional efforts don’t ever really need to stop. But remember, you want to avoid being perceived as spammy. If you blast social media sites and forums constantly with spammy posts, people aren’t going to take you seriously. You have created actual original, quality content that is worth sharing. Don’t devalue yourself by resorting to spam tactics.
It’s ok to take some time with this whole process. Content worth sharing is hard to create. But if you do this properly and share it well, you should yield results. Google will see the quality of your links and content and should strengthen your rankings.
Joe Hearn is a SEO Specialist and educator for Internet Marketing as well as a blog writer. Joe specializes in content marketing and natural link building. Outside of work, Joe enjoys building his new website, outdoor sports, and learning to cook.