SEO For Small Business Owners, Part 1

SEO for Small Business Owners

All small businesses want greater visibility in the Search Engines at minimal cost.  There are website owners that will pay any price for SEO services to get on page one of Google.  The advertising cost of Google Adwords can skyrocket, which makes organic SEO a lot more appealing.  Websites are like plants, you have to place the plant in good soil with the right amount of water.  A website won’t be able to withstand water, however, you can feed it by planting good content in the different web pages, creating links from other websites that point to your website, and getting users in the Social Media Networks to visit your website.

The Number One SEO Principle

The principle component of all SEO campaigns should be the content of your website.  Your content has to have a unique style, interesting titles, and informative content for each page.  People like to be able to learn something new when they visit a website or at least get what they came for.  It would be great if your content is so intuitive that visitors share the information with their Social Media Networks.  With that being said it would be excellent if your visitors read your intriguing content and were convinced that purchasing your product(s) or service(s) was the best decision they could make with their hard earned money.  Make them excited to spend their cash with you.

Another aspect of your website that is on-page SEO (on-site SEO); it’s called on-page because it can be seen. The usability, functionality, contents, and navigation all count as on-page SEO. Other on-page SEO are aspects are:

  • Page Titles
  • URL file names
  • Meta descriptions
  • Image alt and title tags
  • Keyword Research

Finding the words people type into the search engines to search for products and services that you offer are limitless.  Hundreds or even thousands of people are searching on the Internet for a website that offers what you have.  SEO helps them find you.

Keyword Research For Your Website

We all know that keyword research is very boring; if you haven’t realized that yet, then you’re in for a pleasant surprise.  Unfortunately, researching your industry’s keywords has to be done.  Conduct research to find out what the words are (keywords) and plant them throughout your website, organically.  The secret is to only use 1-2 keyword phrases per page. In order to have your website to show up organically on the front page of Google you must have a good Internet marketing plan. Every Organic SEO campaign starts with keyword research.

Taking a peak at your top 10 competitors would be a great idea, in fact the best SEO specialists does it frequently. It can take a significant amount of time (4 to 5 hours, depending on how many web pages of your website) to complete keyword research for a website, initially, however it gets significantly easier the second time around. The good news is that you will learn more about your company and where your website stands in reference to your competitors.

In the next article we will explain the remaining critical aspects of on-page SEO for small business owners. There is a lot to learn once a website owner steps in the portal of SEO. If you have any questions or comments on the website components that we have mentioned, feel free to share your thoughts.

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Written By: Bryan Loconto