Back in 2001 the economy was booming for the majority of businesses, a decade has past since this era and now it is extremely challenging to make money. We have gone from a time where making money was easy to a time where just finding a job has been difficult. Today’s economy is definitely not what it use to be and small businesses are looking for ways to save money and increase profit. More and more small businesses are starting to build websites for their products. Building a website is a small investment that goes a long way. The Internet is growing and growing, the days of the phone book and yellow pages are gone, the consumer market is turning to the web.
Why is having a website beneficial? Well for many reasons. First off, with a website, a consumer can do research and interact with your company 24/7 rather then only during business hours. A website is much easier to maintain, it not only educates the consumer, it can also sell them. Well-written content can be more effective then any salesman. The design of the website is very important, an easy to navigate thru site will be more likely to convert a user into a profit.
The Online Fight For Traffic
With so many companies trying to make profits off of the Internet, it becomes more of a challenge to gain results. Businesses are spending money on Internet marketing and unfortunately when it comes to Internet marketing there are no guarantees. The number one search engine is Google, followed by Bing and then Yahoo, these major search engines list companies based on their web presence. A search engines job is to find the best results for each user, search engines look for quality content that is mentioned or linked to from reliable authoritative sources. Search engine’s list the websites (companies) they find most resourceful at the top of a SERP (Search Engine Report Page). A good place to get a good Google local listing is by having a Google Plus Page. It is very easy to create your own.
Majority of small businesses aim for local business, they can only afford to reach their local surroundings. Consumers are searching for companies online, while companies are fighting for better results online. The battle for top spots on the SERP’s is becoming bigger and bigger every year with the tremendous growth of Internet marketing.
Written By: Bryan Loconto