The average Joe & Mary won’t have a clue what “Search Engine Spamming” is, but we are going to change that right now. How can someone spam the search engines (S.E.)? Easy! One way is to create pages specifically to trick the search engines into offering inaccurate, redundant and poor-quality search rankings. The S.E.’s will penalize your site by blacklisting it or drastically decreasing your placement. Both of these punishments should be avoided by any means necessary. How do you avoid such repercussions? Good Question. Play by the rules – Search Engine Guidelines.
Any SEO services company can sell you dreams of how they can get you on the first page of Google in a short period of time. Which is possible, however, only short lived glory. Google will kick your website off the radar as quick as you made it there. Companies that promise FAST front page listings in Google are most likely performing “Black Hat” tactics (listed below). Back in February of 2006, BMW’s website was penalized for such actions. They became blacklisted from Google for trying to trick the search results using doorway pages. Google takes their company reputation and its users experience very seriously and will make anyone who double crosses the guidelines pay!
1. Doorway Pages – Also known as bridge pages, portal pages, jump pages, gateway pages, entry pages, etc. These are pages of a website that redirect traffic to an unrelated page.
2. Hidden and Tiny Text – Text of a webpage that cannot be seen by a visitor because they are in the same color as the background or are transparent.
3. Over Submission – Using automated submission services/software’s. It is better to submit your website manually. This will take more time of course, but is a natural/organic best practice.
4. Duplicate Content – Copying the content of one website and using this (Word for Word) on your website.
5. Bait and Switch – Optimizing a webpage until it receives a good ranking, and then completely switching the content with a webpage that had a lousy ranking.
6. Cloaking – When a visitor comes to your site, that visitor will see a webpage. But when a search crawler comes to the site, it sees a much more optimized page.
7. Link Spam – Link farms, Link building software, hidden links, etc.
Now that you’ve read this blog post, I’m sure you may have some questions regarding “The 7 No-No’s of SEO.” Feel free to ask by posting your question below. We are excellent with replying to comments on our Boasting BiZ blog or questions regarding our SEO Services. We are glad to share this information with our visitors and to prepare you for the next time some one comes along making SEO promises.
Written By: Bryan Loconto